Granularity is infrastructure for AI-native growth operations, built by practitioners with a decade of growth and marketing expertise for teams done with fragmented data and gut-feel decisions. It is a foundation for deploying intelligent marketing agents and for builders who want to create their own.
Connected to your marketing world
Four layers. One infrastructure. Gets smarter with every cycle.
Granularity integrates plug-and-play and custom data sources into a unified operational layer. Marketing platforms, CRM systems, analytics tools, internal systems, and proprietary business data become connected and operational from the moment they arrive. Native integrations ship ready to connect, with custom integrations available on request for any source not on the list.
Once integrated, the system applies AI-assisted transformations that simplify operational complexity and improve usability. Granularity maps your business logic, KPI definitions, attribution models, operational rules, and proprietary growth and marketing domain expertise on top of that data. The system understands data semantics, not just raw numbers.
Proprietary models transform unified data and applied context into an operational intelligence layer, the core system behind every downstream workflow and agent. This layer powers reasoning, prioritization, orchestration, and operational decision support. Without context, AI produces generic outputs. The context layer is the core of the system.
Teams deploy ready-made agents or build custom operational workflows directly on top of the infrastructure. Reduce repetitive operational work, improve decision quality, increase execution speed. Organizations are not locked into predefined workflows. They build systems tailored to the way they actually work.
Granularity was not built to be another dashboard or SaaS workflow. It was built as infrastructure for operational intelligence.
Three layers. One infrastructure. Each feeds the next: unified data, deep context, and a central intelligence layer that powers every agent and workflow built on top of it.
Your platforms, connected. Your data, speaking the same language.
Your goals, domain knowledge, and relationships give every signal meaning.
Specialized agents turn shared understanding into decisions and workflows.
The foundation everything else runs on.
Most platforms connect to your data sources and consider the job done. Granularity treats that as the starting point. Every incoming feed passes through a managed integration layer and an AI-powered data translation process. The result is a single unified data model where everything is normalized and comparable from the moment it arrives. No manual mapping, no reconciliation work. Native integrations ship ready to connect, with custom integrations available on request for any source not on the list.
Marketing intelligence that understands your business, not just your data.
LLMs can process marketing data, but only if they understand your business. That is the gap the Context Engine fills. It operates on two levels: deep marketing domain knowledge covering attribution logic, KPI structures, seasonality, and channel benchmarks; and your specific business context, trained through conversational input, surveys, and annotations. Every recommendation runs through it.
Not one AI. A coordinated team, and an open platform to build your own.
Granularity agents sit on top of the infrastructure and draw from the same central knowledge layer. An agent focused on budget optimization has access to the same context as one analyzing search performance. Multiple agents run in parallel from ready-made templates, coordinated by a single orchestration layer across your entire operation. And the platform is open: your team can deploy custom agents and build workflows on the same infrastructure, without rebuilding anything underneath.
The data tells you what happened. The context tells you what it means. The intelligence layer connects both and turns them into decisions.
That's the brain behind Granularity.
Your data lives across ten platforms, three companies, and five tools, and none of them speak the same language. When performance drops, no one can explain why. Reporting consumes 20 to 30% of team time and still does not produce a single source of truth.
Every major budget decision carries personal risk. A campaign that underdelivered, a trend you missed, a quarter that caught you off guard. The cost is not just financial. It is your credibility. When your data is fragmented and insights are delayed, that risk is entirely self-inflicted.
You make a decision, delegate it, and lose sight of it. No way to see what your team is actually doing, no way to know if recommendations are being followed, and no way to tell what is likely to happen next. Without predictive intelligence, every budget call is a bet, not a decision.
Your AI Chief of Staff
Your AI Chief of Staff surfaces the most critical issues and forward-looking extrapolations before every meeting. No briefings, no data requests, no being blindsided.
Every cycle makes you smarter.
Connect your marketing sources through a secure, managed layer. We currently support 23+ integrations across paid media, SEO, organic search, analytics, CRM, and business data.
Custom integrations are supported on request and we are continuously adding new ones.
“They turned our data into clear insights that drive better decisions.”
Schedule a 30-minute call. We will show you exactly how Granularity works for your team, with your data, your channels, your goals.